After emerging in the watch industry in 2012, we are taking the next step by launching a new platform, Exploring Matter, TID’s material driven methodology into the future.
It’s a strategic plan, built to challenge the norms of the entrenched watch industry, with materials and processes as the frontier. Since its conception, we together with the design studio Form Us With Love have always been working with different manufacturers and craftsmen to test out new materials. Today, TID’s creative process is being shared with you through Exploring Matter. TID is going transparent —taking you behind the brand and revealing its backbone through a series of material driven journeys.
Accidents will happen, rules will be broken, and through a series of material investigations the TID world expands with new collections.