Through products and creativity, TID explores the notion of time.
TID is Swedish for time – a precious currency to spend on things you love. That’s why we invest ours on perfecting watches. From the studio in Stockholm, we obsess over materials and details to produce a limited collection of iconic timepieces for you to wear everyday.
On one hand TID sets out to make iconic watches to wear through shifts in times and styles. On the other, TID acts as a canvas for artists, thinkers, writers and visualisers to each year conduct a creative research with one very simple brief: Explore Time.