TID is Swedish for time – a precious currency to spend on things you love. We spend ours on watches and creativity.
We create iconic timepieces for you to wear every day. A collection based on a straight-forward system of cases and straps crafted from a palette of hand-picked materials from around the world.
Devoted as we might seem about materials, TID universe celebrates creativity at large. We offer our platform as a canvas for artists, thinkers, writers and visualizes to explore time.